Writing a new book is one thing, and promoting it is another. Whether you’ve just come out with a new book or have an older book that didn’t manage to get the exposure or sales you wanted, you should learn how to promote your book properly. There are so many different marketing tools available in the market that it can get overwhelming for you to market your book effectively.
Most new authors struggle to market and promote their book, but you don’t need to worry about anything, as we have the inside scoop to promoting your book effectively. The tactics that we will share with you aren’t necessarily the best ones for marketing your book, but they will get you results in terms of sales numbers. So, if you’re on a budget and are looking for the best ways to promote your book, you’ve come to the right place.
Here are all the numerous ways that you can go about promoting your book and driving sales numbers so that your book can be a resounding success in the market. Here is what you must do to promote your book today:
1. Build a Free Author Website
If you want to make your mark and promote your book effectively, one of the best ways to go about that is by building your own author website. It will help you establish your brand as a writer and allow you to interact with your readers in a more meaningful manner. You can ask your followers to check out your social media or join your mailing list and get free downloads.
Whether you design your website to have a heavily blogging functionality or want it to have a sleek design, you should use it to share your story as an author. You can also use it to list all of your work as a published author and share updates with your followers about your journey as you wrote your book. The website can also be linked to your other profiles on social media platforms, and you can make major announcements much more easily here.
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2. Publish Free Samples of Your Stories to Grow Your Mailing List
Many authors aim to use mailing lists to inform their subscribers about any new releases along with upcoming book deals and more. You should aim to get a healthy amount of subscribers, as the more subscribers you have, the more readers will receive your updates. You can also incentivize readers to sign up by creating a downloadable promotion.
This will ensure that you have a good number of people looking forward to your book release. They will be waiting for every news that you share with them and will be the first ones that will get a look at your new book. You can share giveaway content like the first chapter of your newest book, or a sneak peek of an upcoming book to create excitement among the reader base.
3. Run a Giveaway Contest
If you’ve been trying to create hype around a new book but don’t have the budget to pay for shipping or give away too many free copies, there are plenty of other things you can do. Your goal should be to give readers something of value, which can be anything related to the book. You can give them a free skype call with you, where you chat with readers about the book.
The best way to do that is to create a giveaway contest where people are informed of your book launch and are actively looking to buy the book. You want to create interest among the public naturally, and by offering free prizes, you can grab the readers’ attention and get them looking forward to your book.
4. Send Email Newsletters
Once you’ve got the fans on-board and have them subscribed to your newsletter, you can then share credible information about the book with them. You can engage with your followers by sharing your insights on your writing process, providing them with free content, and updating them on new releases and upcoming books. This will help you generate a lot of hype for your book. You can then easily go about sharing news about your book launch or create publicity for your book.
A newsletter is one of the easiest ways to generate interest in your book, as you can interact with your followers regularly. You can share all types of information about your book and your journey as an author with them so that they feel more connected with you.
5. Send Digital Gift Packs to Readers Who Preorder
A lot of publishers and authors tend to offer freebies to readers who have preordered their books. This creates a sense of loyalty among your readers and generates more interest in your book. You can offer digital gift packs to readers who preorder, and this will give them extra incentive to buy your book early. They won’t get the instant gratification of getting to read the book early, but you can give them something of value so that they remain loyal and committed to you.
You can add anything that you want to the digital gift pack. It could be something related to the book or something that incentivizes them to buy early so that they preorder the book from you. Many authors don’t have the budget to give something expensive, so focus on digital gifts, like a discount for early birds or something else that will benefit readers.
6. Publish Eye-Catching Graphics to Social Media
You can generate a lot of hype surrounding your book on social media, and the best way to go about that is by creating aesthetically pleasing content on the platform. You can use different graphic design apps to create professional-looking graphics for your social media feed. Try creating eye-catching stories for Instagram and Facebook to generate more attention for your book.
People on social media will want to read more about your book if you can attract them through eye-catching graphics. Your goal is to generate hype about your book, so try and create something related to your book’s characters or the story. This will get people interested in learning more about your book and provide free publicity for the book.
7. Reach Out to Reviewers and Offer a Free Copy
You want to generate as many reviews for your book as possible before its launch as the more reviews your book has, the more intriguing it will be for readers. You must use reviews to build momentum for your book in the first few months, as this will be crucial for driving your sales further down the road. One of the most effective ways to get reviews for your book is to reach out to top reviewers on book discovery sites and retailers and offer them a free copy of the book you’re promoting.
This tactic will get their attention, and they will spend the necessary time to review your book and write a meaningful review that attracts readers. You can reach out to reviewers and offer them a free copy of your book, along with a message of how you found them and why you think they would be interested in your book. That is going to get the ball rolling, and they will review your book in no time.
One of the best ways to distribute free copies of your book is via BookFunnel.
8. Agree to Interview on Podcasts
Several book-related podcasts are available for the publishing community and readers alike. If you get the chance to get featured on a podcast, you should grab it with both hands, as it is one of the best ways you can share your story with people and inform them about your book. You can reach out to a new audience, talk about your writing process, and what they can get from your book, and it provides you with one of the most effective ways to promote your book as well.
You can introduce characters to your book and talk about your book’s main plot and storyline without giving too much away. Getting featured on a podcast gives you the chance to generate interest and hype surrounding your book, so you should look at this method seriously. Just remember – the more popular the podcast, the greater the number of listeners.
Writing a book is one thing, but promoting is the area where most authors tend to suffer the most. We have shared some of the most effective and best ways you can go about promoting your book today. These methods have been tried and tested and will allow you to generate interest and hype surrounding your book without breaking the bank.
Have you used any of these promotion methods? Drop a comment below and let us know which ones you’ve found most effective.